About ASBF (Thailand)

Fostering Thailand's Future-Ready Workforce

The Asia Small Business Federation (ASBF) is a premier international federation dedicated to advancing entrepreneurship, innovation, and SME development across the continent. With a robust network spanning over 20 nations, ASBF was co-founded by global marketing visionary Hermawan Kartajaya and is guided by a distinguished board of academic and industry leaders.

The federation's core mission is to empower small and medium-sized enterprises by providing essential skills in technology, management, finance, and sustainable governance.

Our Mandate at ASBF (Thailand)

ASBF (Thailand) serves as the nation's strategic arm of the federation, with a unique and vital mandate: to build the next generation of entrepreneurs and professionals *before* they even enter the workforce.

While the broader federation supports current SMEs, we focus on the foundational human capital that will create and lead the enterprises of tomorrow. We believe that a competitive economy is built on a certified, skilled, and forward-thinking generation of students.

Through our strategic partnership with Education Studio (Thailand), we have developed the ASBF Quad-Skill Certification—a comprehensive assessment standard designed to validate the four pillars of modern professional readiness. Our certifications are recognized by our partner network across Asia, providing Thai students with a trusted and portable credential for university and career success.